Tourism & hospitality

Helping places tell their story.

Websites, booking systems and content for homestays and retreats in the Eastern Himalaya, and for a hotel on the Adriatic coast.

Independent Consultant Mar 2023 – Jul 2025

Digital Product Strategist & Business Development Lead

Freelance work putting small hospitality businesses online and helping them find guests.

  • Took 4 hospitality businesses in India from no digital presence to a working setup: WordPress websites, the eZee channel manager, listings on booking sites (OTAs) and automated bookings.
  • Ran their marketing through SEO, Meta Business Suite and Google Analytics. Together the content reached 3M+ views and 300K+ clicks across Instagram, Meta, the websites and OTA listings.
  • Picked tools the owners could run themselves, with weak internet and no local tech support. The platforms are still live and maintained.
01 / 04
Erasmus+ traineeship Poreč, Istria, Croatia · Jun – Jul 2026

Hotel Poreč

Social media content creation

With a teammate, I planned the hotel’s social media in two parts: posts that build its image, and posts made to reach new people. I made Instagram carousels about Istrian cycling routes, including the Parenzana trail, Motovun, Grožnjan and Završje. I also wrote captions and promotional copy for the hotel’s apartments and experiences, and edited promotional videos in DaVinci Resolve.

  • Social media strategy
  • Instagram carousels
  • Copywriting
  • Video editing
Guests dining in the Kengbari restaurant
Bright interior with timber details and a tree growing through the room at Kengbari
01 / 04
Independent Consultant Gangtok, Sikkim, India
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Kengbari Retreat

Digital systems, website and brand, from zero

Set up the whole digital side of the business from nothing. I built the website and the brand’s online presence, set up eZee and the channel manager, listed the retreat on booking sites, and ran the social media and growth plan behind the bookings.

  • Website design
  • Brand presence
  • eZee + channel manager
  • OTA onboarding
  • Social media
  • Growth strategy
Swimming pool at Kunjham Retreat seen from above
White villa with balconies beside the pool at Kunjham Retreat
Warmly lit bedroom with a sofa and balcony doors
01 / 04
Independent Consultant Gangtok, Sikkim, India
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Kunjham Retreat

Website and social media

Built kunjham.in and ran the brand’s social media, from planning and posting to the content that brought guests in.

  • Website design
  • Social media
  • Customer acquisition
Aerial view of Green Hamlet with its red roofs and garden lawn
Wooden cottage with a red roof among the trees at Green Hamlet
Lounge with sofas and tall windows looking out onto the hills
Stone-walled garden walkway with hanging bells at Green Hamlet
01 / 04
Independent Consultant Gangtok, Sikkim, India
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Green Hamlet

Website design and photography

Designed and built greenhamlet.in, and shot the photography the site runs on.

  • Website design
  • Photography
Darjeeling
Independent Consultant Darjeeling, India

Hosanna Homestay

Consulting and content strategy

Advised the owners on growing their digital presence and set the content strategy behind it. The content has passed 5 million views to date.

  • Consulting
  • Content strategy
  • Digital presence